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George Fertitta bio photo

George Fertitta

Bloomberg Associates

George Fertitta has been the CEO of Bloomberg Associates since its inception in January 2014.

Fertitta served from 2006 to 2013 as CEO of NYC & Company, a private non-profit marketing agency that operates as New York City’s advertising, tourism, convention sales, partnerships and licensing organization with a membership of over 2,000 hotels, restaurants, museums, retail stores, theaters, tour operators and attractions.

Under Fertitta’s leadership, the organization significantly expanded its overseas presence through a network of 18 offices serving 25 countries around the globe, developed a new web portal, and created numerous corporate sponsorship programs and marketing campaigns to promote visitation to all areas of New York City. As a result, domestic visitation increased 50%, international visitation increased 100%, and market share of overseas travel to the U.S. grew from 28% to 33%, generating an additional $5 billion annually. The tourism sector is now New York’s third-largest industry, welcoming a record-breaking 54.3 million visitors in 2013 and contributing over $60 billion to the city’s economy.

Before entering public service, Fertitta was founder and chairman of a major marketing and advertising agency with a range of clients in the U.S. and abroad.