Connecting Audiences to Culture Online or Onsite
Digital technology has the power to make the art and offerings of cultural organizations more accessible – not just to those visiting in person, but to people around the world. Through Bloomberg Connects, Bloomberg Philanthropies has committed significant support to the development of technology that transforms experiences with cultural institutions around the world. Since 1999, Bloomberg Philanthropies has helped museums stay up to date with relevant new technology – such as audio guides, mobile apps, and location-aware navigational tools – to transform the visitor experience, encouraging interaction and exploration on- and off-site. Bloomberg Philanthropies also launched the Bloomberg Connects app in November 2019, a free digital guide to cultural organizations around the world.
Today’s cultural institutions must thrive in real and virtual space. That’s why Bloomberg Philanthropies works with cultural organizations to improve the role that technology plays in enhancing the visitor experience. Through Bloomberg Connects, Bloomberg Philanthropies has committed more than $100 million to support technological development at 15 cultural institutions around the world.