Bloomberg Initiative to Reduce Tobacco Use
The Bloomberg Initiative to Reduce Tobacco Use is helping cities and countries implement measures that are proven to reduce use and protect people from harm, including smoke-free public places, banning tobacco advertising, increasing tax on tobacco products, requiring graphic warnings on cigarette packaging, and mass-media public awareness campaigns. Currently, the initiative spans more than 110 low- and middle-income countries — including China and India, which together account for nearly 40% of the world’s smokers.
Global cigarette sales continue to decline
Bloomberg Philanthropies works with national and local governments to enact a package of lifesaving anti-tobacco policies called MPOWER. These strategies have proven highly effective in reducing tobacco use:
More than 100 countries now have at least one MPOWER policy in place, protecting about 5 billion people, or 65% of the global population. This is up from 1 billion people, or 15% of the population, covered in 2007 when the initiative began — a fivefold increase. Since the initiative began, global sales of cigarettes began declining for the first time since the beginning of the modern tobacco industry and have continued falling since their peak in 2012.
Top photo: In China, taxi drivers proudly display their no smoking signs. A smoke-free law was passed in Tianjin in March 2012, and protects the 7.5 million people who live there.