Obesity Prevention

SUPPORTING STRONG POLICIES TO HALT RISING RATES OF OBESITY

(Photo Credit: Teresa Osorio/ El Poder del Consumidor)

Through the Obesity Prevention Program, Bloomberg Philanthropies has committed over $130 million to support public health policies aimed at reducing obesity in Mexico, Colombia, Brazil, South Africa, and the United States.

TAKING NECESSARY ACTION ON OBESITY

Over two billion people – approximately 30% of the world’s population – are overweight or obese. In 2010, 3.4 million deaths resulted from being overweight or obese, which places individuals at a greater risk for cardiovascular disease, diabetes, and certain cancers. Today, more people die from overnutrition than from undernutrition.

Obesity is no longer a problem exclusive to high-income countries – over 60% of all obese individuals live in low- and middle-income countries. Unless obesity is urgently addressed, it will increase premature mortality and undermine economic development.

The good news is that the problem is preventable. We are supporting the enactment and evaluation of policy efforts that aim to reduce and prevent obesity in cities and countries around the world.

OUR APPROACH

Building on our extensive experience in tobacco control, Bloomberg Philanthropies is playing a similar role by supporting governments and non-government organizations to put in place policies that reduce consumer demand for unhealthy foods and beverages, improve the food environment, and make healthier choices easier for everyone. Based on the best-available evidence, policies that could have the most impact include:

  • Banning junk food and sugary beverage advertising to children
  • Raising taxes on sugary beverages
  • Promoting healthy food policies for the public sector, including schools
  • Introducing understandable and informative front-of-package nutrition labels
  • Developing obesity prevention advertising campaigns

Bloomberg Philanthropies identifies governments and top research and advocacy organizations that have a demonstrated commitment to improving the food environment and augments their efforts through the provision of resources and technical assistance. Our countries of focus are Brazil, Colombia, Mexico, South Africa, and the United States. All of these countries have high rates of overweight and obese populations, and all are taking action.

Our program also invests in rigorous evaluation of these policies once implemented. Ultimately, effective policies can be replicated in cities, states, and countries around the world.

In addition to these countries, we support the evaluation of other promising policies in low- and middle-income countries around the world. For example, researchers are examining the impact of Chile’s 5% sugary beverages tax, as well as regulations on front-of-package warning labels and the country’s innovative marketing controls on household food purchases, dietary intake, and the rates of overweight or obese individuals.

HOW THE OBESITY PREVENTION PROGRAM IS LAYING THE FOUNDATION FOR POLICY REFORM:

  1. RAISING AWARENESS:

    Our program partners created comprehensive and evidence-based media campaigns in Mexico and South Africa to educate the public on the negative effects of sugary beverages.  Our partners are driving public discussion about the negative effects of obesity and the growing obesity epidemic by increasing media coverage. To date, their efforts have resulted in thousands of obesity prevention media stories.

  2. POLICY CHANGE:

    Our partners are advocating for policy changes that aim to reduce rates of obesity by reducing consumer demand for unhealthy foods and beverages, improving the food environment, and making healthier choices easier for everyone.

  3. CONDUCTING GROUNDBREAKING RESEARCH:

    Studies conducted by our partners are generating new evidence around the economic and health impacts of sugary beverage taxation, the magnitude of children’s exposure to food and beverage advertising, and the types of food and beverages available in schools.

 

YOU’RE PART OF THE SOLUTION, TOO. WANT TO LEARN MORE?

  1. Read Johns Hopkins’ case study on THE Mexico advocacy campaign

  2. Review the World Health Organization’S recommendation to tax sugary beverages