Bloomberg Connects


Cultural institutions have world-class resources which digital technology can make accessible to more people around the world. That’s why Bloomberg Philanthropies is supporting the development of state-of-the-art projects from mobile applications to immersive galleries and other dynamic tools, designed to transform the visitor experience, encouraging interaction and exploration on and offsite.

Bloomberg Connects Program

Through Bloomberg Connects, formerly known as the Digital Engagement initiative, Bloomberg Philanthropies has committed significant support to the development of technology that transforms the visitor experience at cultural institutions around the world.

Academy Museum of Motion Pictures
The American Museum of Natural History
Art Institute of Chicago
The Brooklyn Museum
The Cooper Hewitt Smithsonian Design Museum
The Jewish Museum
Lincoln Center for the Performing Arts
The Metropolitan Museum of Art
The Metropolitan Opera
The Museum of Modern Art
The New York Botanical Garden
San Francisco Museum of Modern Art
Serpentine Galleries
The Solomon R. Guggenheim Museum
Tate Modern, London

Starting with audio guides in 1999, this support has expanded to include immersive galleries, location-aware navigational tools, and customized experiences.

Bloomberg Connects App

As part of its ongoing support of cultural institutions, Bloomberg Philanthropies launched the Bloomberg Connects app in November 2019.  A free digital guide to cultural organizations around the world, Bloomberg Connects makes it easy to access and engage with arts and culture from mobile devices, anytime, anywhere. The app offers the ability to learn about current exhibitions at a portfolio of participating cultural partners through dynamic content exclusive to each organization. Features include expert commentary, video highlights, pinch-and-zoom capability and exhibition and way-finding maps.

Cultural partners in our “early release” include Benjamin Franklin House, Black Cultural Archives, Camden Art Centre, The Central Park Conservancy, The Drawing Center, Dulwich Picture Gallery, The Frick Collection, The Guggenheim Museum, IWM – Churchill War Rooms, IWM Duxford, The Line, London Mithraeum Bloomberg SPACE, MoMA PS1, New Contemporaries, New York Botanical Garden, Noguchi Museum, The Serpentine Galleries and Whitechapel Gallery. More cultural partners and guides will be added regularly.

To download the free Bloomberg Connects app, click below from your mobile phone, or visit the Apple App or Google Play stores and search for “Bloomberg Connects”.