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Bloomberg Philanthropies Funds COVID-19 Vaccine Outreach Efforts of 18 Cities in Africa, Asia, and Latin America

Bloomberg Philanthropies’ Partnership for Healthy Cities initiative, in collaboration with World Health Organization and Vital Strategies, aims to support equitable distribution of vaccines by member cities

NEW YORK – As mayors around the world grapple with implementing equitable COVID-19 vaccination programs for their citizens, Bloomberg Philanthropies today announced grants to 18 cities in low- and middle-income countries to support their planning for vaccine distribution rollouts with an emphasis on reaching high-risk populations.

The vaccine preparedness activities being funded with grants of up to $50,000 for six months include communication campaigns to increase vaccine confidence, community outreach to vulnerable populations, supplies to set up mass vaccination sites, enhancement of data capacity, training for healthcare workers and community leaders, and critical tools to achieve city-wide coordination.

The 18 cities are members of the Partnership for Healthy Cities, an initiative supported by Bloomberg Philanthropies in partnership with the World Health Organization (WHO) and Vital Strategies. Partnership cities in low- and middle-income countries were eligible to apply for this assistance, with 18 cities selected: Abidjan, Côte d’Ivoire; Accra, Ghana; Bengaluru, India; Buenos Aires, Argentina; Cali, Colombia; Cape Town, South Africa; Guadalajara, Mexico; Fortaleza, Brazil; Harare, Zimbabwe; Kampala, Uganda; Kigali, Rwanda; Lima, Peru; Medellín, Colombia; Mexico City, Mexico; Ouagadougou, Burkina Faso; Phnom Penh, Cambodia; Quito, Ecuador; and Rio de Janeiro, Brazil.

“Local leaders have helped spearhead the world’s response to the pandemic from the beginning, and that now includes pushing to ensure vaccinations happen as quickly as possible, especially in high-risk communities,” said Michael R. Bloomberg, founder of Bloomberg LP and Bloomberg Philanthropies and WHO Global Ambassador for Noncommunicable Diseases (NCDs) and Injuries. “We’re working with cities throughout Africa, Asia, and Latin America to increase equitable vaccine access by providing much-needed support and technical assistance. This initiative will help countries save more lives – and help the whole world overcome this devastating pandemic.”

“The equitable distribution of vaccines is not only a moral imperative, it is also an epidemiological and economic imperative,” said Dr Tedros Adhanom Ghebreyesus, Director-General, World Health Organization. “As long as this virus is transmitting anywhere, the higher the chances that a variant will emerge that evades vaccines, and the longer the global economic recovery will take. We simply will not end the pandemic anywhere until we end it everywhere. These grants will support city leaders to reach some of the most vulnerable groups with vaccines.”

Founded in 2017, the Partnership for Healthy Cities has grown into a network of 70 cities around the world committed to saving lives by preventing NCDs, such as heart disease, diabetes, chronic lung disease and cancer, and injuries. In March 2020, Bloomberg Philanthropies expanded support to help member cities by providing tools and information for COVID-19 prevention and mitigation measures as part of the $40 million Bloomberg Philanthropies COVID-19 Global Response Initiative.

“Cities are drivers of public health and over the past year have mounted a remarkable COVID-19 response. The path to widespread vaccination is complex and requires detailed planning, coordination, data management, and logistics support by urban leaders and their staff,” said José Luis Castro, President and CEO of Vital Strategies. “We look forward to using our expertise to help cities improve their ability to reach high-risk communities as they develop and implement equitable policies and practices to safeguard health and rebuild stronger health, social, and economic systems.”

Cities in the Partnership are using the funds in creative, targeted ways to reach their high-risk populations.

Cape Town, South Africa, is planning to use the new funds to reach the more than 530,000 people estimated to be living in homeless shelters, unhoused people, and migrants. The city’s methods will include advertising on minibus taxis, the dominant mode of public transport for low-income commuters, deploying mobile billboards and sky banners, and fighting misinformation using radio programming. This will be complemented by mobile information and vaccine registration units that will partner with trusted community leaders to optimize messaging and hold socially distanced face-to-face consultations with people in hard-to-reach areas.

“It is important that while our communities have access to health care, they also have access to reliable health information. We want to make sure that our communities are properly informed about COVID-19 vaccination so that they can make well-informed decisions,” said Dan Plato, Executive Mayor of Cape Town. “We’ve seen the power of working with trusted local voices to share COVID safety messages with vulnerable people earlier in the pandemic, and we plan to build on those efforts to encourage vaccination for all.”

Buenos Aires, Argentina, will tackle a vaccine hesitancy problem among older adults who are unhoused or otherwise isolated, using targeted messaging and by training formerly homeless “Peer Companions” for local outreach.

Phnom Penh, Cambodia, will develop a system to improve vaccine logistics and delivery, including acquiring new cold storage equipment to protect the vaccines at a time when the onset of the local rainy season is slowing road travel. The new equipment would replace a less reliable system involving cooler boxes stowed in pickup trucks, minivans, and tuk tuks.

Rio de Janeiro, Brazil, will use the new funds to reach transgender people who are unhoused or in otherwise high-risk or isolated situations. Teams staffed by transgender people will be trained in communication techniques and enlisted to design a campaign that can reach this population to raise awareness and encourage vaccination.

“COVID-19 has highlighted the importance of combining community-specific public health strategies with strong political support,” said Amanda McClelland, Senior Vice President of the Prevent Epidemics team at Resolve to Save Lives, an initiative of Vital Strategies that is providing technical support. “It’s inspiring to see the commitment of leaders around the world to vaccine equity, and even more inspiring to see their cities develop programs to address the needs of their people.”

The Partnership for Healthy Cities was launched as part of Mike Bloomberg’s role as WHO Global Ambassador for NCDs and Injuries to mobilize the power of cities to lead the way in creating safer, healthier lives for their people. Bloomberg was recently reconfirmed for his third term as Global Ambassador following decades of involvement in health policy as mayor of New York City and collaborator with WHO on some of the biggest global health challenges such as tobacco control, road safety, and, most recently, COVID-19 pandemic response.

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About Bloomberg Philanthropies
Bloomberg Philanthropies invests in 810 cities and 170 countries around the world to ensure better, longer lives for the greatest number of people. The organization focuses on five key areas for creating lasting change: the Arts, Education, Environment, Government Innovation, and Public Health. Bloomberg Philanthropies encompasses all of Michael R. Bloomberg’s giving, including his foundation, corporate, and personal philanthropy as well as Bloomberg Associates, a pro bono consultancy that works in cities around the world. In 2020, Bloomberg Philanthropies distributed $1.6 billion. For more information, please visit bloomberg.org or follow us on Facebook, Instagram, YouTube, Twitter, and TikTok.

About the Partnership for Healthy Cities
The Partnership for Healthy Cities is a prestigious global network of cities committed to saving lives by preventing noncommunicable diseases (NCDs) and injuries. Supported by Bloomberg Philanthropies in partnership with WHO, as well as Vital Strategies, this initiative enables cities around the world to deliver a high-impact policy or programmatic intervention to reduce NCDs and injuries in their communities. For more information, visit: https://partnershipforhealthycities.bloomberg.org/

Media Contact:
Jean Weinberg, +1 (332) 201-0508, jean@bloomberg.org