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CollegePoint helps high-achieving, lower-income students apply to, enroll in, and graduate from top-tier colleges and universities by providing critical virtual, one-on-one support and guidance. CollegePoint expands opportunity by:

  • Virtually Advising Students: CollegePoint has reached nearly 70,000 high-achieving, lower-income students across the country. CollegePoint advisors help students navigate the college admissions process and apply to and attend leading colleges and universities.
  • Producing Research: The initiative produces research on the impact of this intervention to effect change in higher education policies and practices and to share successful strategies with school systems, counselors, other nonprofit organizations and education leaders across the country.


When Bloomberg Philanthropies launched CollegePoint in 2014, only 6% of the students at top colleges and universities were lower-income. Students who attend top performing institutions earn approximately 25% more than those who attend less selective colleges.

Nearly 75,000 students advised by CollegePoint since 2014

But research showed that over 50% of high-achieving, lower-income students do not apply to any top-performing colleges or universities, despite their qualifications to attend:

  • Many students are first-generation college goers and lack support from their families to navigate the complex college application process.
  • Lower-income families can lack financial resources needed to explore attending schools far from home.
  • High schools serving predominantly lower-income students have, on average, one college counselor for every 500 students.



Rachel Maguire, a CollegePoint Advisor, and Logan Balfantz, a Recent CollegePoint Alum Who Is Now a Freshman at the University of Notre Dame Share How the Program Helped His College Application Process.

CollegePoint provides support and guidance on the college and financial aid process as the largest virtual advising program of its kind. Additionally, the initiative

  • Matches trained advisors from partner organizations College Advising Corps, College Possible, Matriculate and ScholarMatch with high-achieving, lower- and moderate-income students.
  • Supports advisors using virtual interaction and tools such as video conferencing and document sharing to connect with students where they are and help them navigate the complex college admissions process.
  • Offers free, high-quality online content on the college and financial aid process from Khan Academy and our partner organizations.


Learn more about how CollegePoint is changing who changes the world.

Learn more and see if you or a student you know is eligible for the program at


Meet students from the CollegePoint program

Top photo: Michelle Katmauswa, a student at Duke University and CollegePoint initiative participant, studies on campus.