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New on Bloomberg Connects: Five London Arts Organizations to Explore from Anywhere

The free Bloomberg Connects app lets users access museums, galleries, and cultural spaces around the world anytime, anywhere.

The Bloomberg Connects app allows audiences around the world to explore offerings from a range of arts organizations. The app also provides resources for a safer, touchless experience on-site as more and more cultural institutions begin to reopen. Built by Bloomberg engineers, in collaboration with arts institutions and employees from across Bloomberg. The app currently features more than 20 digital guides that include expert insights, artist voices, educational activities for children, and exclusive content available only on Bloomberg Connects. We recently added several new London-based premier cultural institutions. Here are a few highlights.

Explore Wartime London at the Imperial War Museum

The Bloomberg Connects guide for The Churchill War Rooms at London’s Imperial War Museum provides an unparalleled look at life in London during the WWII bombing campaign known as the Blitz in 1940-1941. In addition to offering an extensive look into the life and work of Prime Minister Winston Churchill, the guide includes special features on Blitz-era artwork with accompanying profiles of the most prominent artists of the period. (Want more? The Imperial War Museum Duxford’s guide on the app also offers a thrilling history of flight from WWI to the present day).

Delve Into Sculpture in the City’s Artworks

Now in its ninth edition, Sculpture in The City (SITC) is an urban sculpture trail set within the historic square mile of London’s financial district. With 113 artworks shown to date, SITC has made all current and former exhibits available on its Bloomberg Connects guide. The guide includes a number of activities for children and families, and creative learning resources to help younger children hone their skills through drawing, sketching, and quiz challenges.

Immerse Yourself in London’s Contemporary Art Scene at Whitechapel Gallery

For more than a century, London’s Whitechapel Gallery has exhibited cutting-edge contemporary art including collaborations with artists from around the world reflecting on global issues and current events. The gallery’s Bloomberg Connects guide celebrates its storied history with video and audio guides of headline exhibitions, guest collections, and archived works from as far back as the 1970s. Users can also re-watch past events on wide-ranging topics like “The Art of Improvisation” and “The Play of Ideas.”

Pull Back the Curtain at the National Theatre

Performing arts lovers missing the stage can immerse themselves in the rich history of London’s iconic National Theatre with virtual backstage tours, exhibitions, and exclusive behind-the-scenes interviews. App users can explore virtual exhibitions such as “Black Plays at the National Theatre,” which tells the story of how Black writers and directors have used theatre to explore issues at the heart of society. National Theatre’s Bloomberg Connects guide also includes information about accessing the National Theatre at Home streaming platform, through which you can watch National Theatre Live recordings filmed in high definition.

Discover the Legacy of Black Communities at Black Cultural Archives

Offering unparalleled insight into the lives and legacies of Black communities in the UK, London’s Black Cultural Archives (BCA) takes visitors on a journey into the migrant experience through video, audio, and archival content on its Bloomberg Connects guide. You can explore the “Journey to the Mother Country” exhibit, which unravels the complex experiences of different generations of Black Britons. The guide also features “Family Ties,” with groundbreaking insights into the Adamah papers which connect King Togbui Adamah II of Ghana to east London.

Bonus Trip: Discover Yorkshire Sculpture Park’s World-Class Collection

The new Bloomberg Connects guide for Yorkshire Sculpture Park (YSP) gives online and in-person audiences the opportunity to explore its fascinating outdoor sculptures through film and audio content that has been created by internationally renowned artists. Visit YSP’s latest exhibit, “Beyond,” or enjoy a series of films created by YSP’s Learning Team that gives people of all ages and abilities the chance to discover and nurture their love of sculpture. Additionally, the guide provides at home activity ideas for kids such as sculpture building, drawing, and creative writing.

These new London guides join others from cultural institutions in the UK and U.S. including Benjamin Franklin House, Black Cultural Archives, Camden Art Centre, Central Park Conservancy, Dulwich Picture Gallery, Frick Collection, Guggenheim Museum, Imperial War Museum – Duxford, London Mithraeum Bloomberg SPACE, MoMA PS1, New York Botanical Garden, Noguchi Museum, Serpentine Galleries, The Line, and The Phillips Collection.

Download the free Bloomberg Connects app via the App Store or Google Play. Stay tuned for more updates about Bloomberg Connects over the coming months as the app grows to include many more exciting cultural institutions around the world.