The Bloomberg Initiative for Global Road Safety works with the world’s leading road safety organizations to implement road safety activities and coordinate with in-country governmental and non-governmental stakeholders.
DATA AND EVALUATION
We place an emphasis on achieving outcomes, and on using high-quality monitoring and evaluation mechanisms to continually assess our program’s progress.
The Bloomberg Initiative for Global Road Safety reflects Bloomberg Philanthropies’ vision that progress can be achieved both locally and nationally. Implementation of programs at the local level complements national policy progress.
Nearly 85% of the world’s countries lack adequate laws to counter the growing rates of traffic deaths and injuries. As a result, an estimated 1.24 million deaths and 20-50 million injuries occur every year, with 90% of these fatalities occurring in low- and middle-income countries.
Without action, road traffic crashes will become the seventh leading cause of death by 2030. That’s why the Bloomberg Initiative for Global Road Safety has dedicated $250 million over 12 years to implement interventions that have been proven to reduce road traffic fatalities and injuries in low- and middle-income countries.
APPLYING THE BLOOMBERG PHILANTHROPIES APPROACH TO GLOBAL ROAD SAFETY
Road Safety – Rio de Janeiro
SAVING LIVES AND REDUCING INJURIES BY IMPROVING ROAD SAFETY POLICY AND PRACTICE
Many of the world’s roads lack important safety regulations that could help prevent traffic injuries and deaths. To fill this void, The Bloomberg Initiative for Global Road Safety focuses on improving road safety laws in 5 countries and on and implementing evidence-based interventions in 10 cities.
From 2007 to 2009, Bloomberg Philanthropies funded a pilot program in Cambodia, Mexico, and Vietnam to see if proven road safety interventions could be adapted and used on a global scale. This effort was expanded in 2010 to support the implementation of these interventions and successfully reduce road traffic fatalities and injuries in 10 low- and middle- countries that account for half of the global road crash fatalities – Brazil, Cambodia, China, Egypt, India, Kenya, Mexico, Russia, Turkey, and Vietnam.
In 2015, Bloomberg Philanthropies announced a $125 million reinvestment in road safety. Taking the lessons learned from the 2010-2014 program, this reinvestment focuses on implementing best practice interventions in 10 cities and on strengthening legislation in 5 countries.
WE FOCUS ON SEVEN PROVEN INTERVENTIONS
Motorcycle helmets are a proven way to decrease deaths and disabilities. Helmet usage decreases the risk of injuries by 69% and deaths by 42%.
The simple act of buckling a seat-belt is one of the most-effective ways to save lives. Seat-belt use reduces serious and fatal injuries by 40% to 65%.
DRINKING AND DRIVING PREVENTION
Drinking and driving can put everyone on the road in danger. Drinking and driving increases both the risk of a crash and the likelihood that a death or a serious injury will occur.
SPEED REDUCTION MEASURES
An increase in average speed is directly related to the likelihood of a crash occurring and to the severity of its consequences. A pedestrian struck by a car going 40 mph has a 70% chance of dying, while a pedestrian struck by a car going 30 mph has a 20% chance of dying – or an 80% chance of surviving.
Road Safety improvements such as shoulder widening, installation of a median or barrier, controlled crosswalks, lane marking and separation, intersection improvement, and other measures reduce the risk of road traffic fatalities and injuries for all road users, including car occupants, motorcyclists, bicyclists, and pedestrians by 25% to 40%.
SUSTAINABLE URBAN TRANSPORT
Roads are made safer by reducing car travel and designing secure modes of transit, including mass transportation systems, walking infrastructure, and bike routes. One example of mass transport is the bus rapid transit system, which can reduce fatalities and crashes by 40% to 50%.
Many low- and middle-income countries have little or no regulatory standards for vehicles. For example, in the United States all cars must have seat-belts and airbags, which together reduce the risk of death by 61%. But in many countries where we work, car manufacturers are not required to install seat-belts or airbags, leaving the passengers at higher risk for death and injury.
Road Safety – India
MOMENTUM IS BUILDING TO REDUCE ROAD TRAFFIC FATALITIES AND INJURIES
Since 2007, several countries have been successful in implementing road safety interventions and reducing traffic injury and death rates.
One key milestone is the development of the Global Status Report on Road Safety, which is the first comprehensive assessment of road safety and draws data from 180 different countries. We have also worked with our partners and local governments to train more than 36,000 professionals in ten target countries to help increase implementation of road safety measures. Through the collaborative effort of our partners and the Bloomberg Advocacy Incubator, 8 countries or localities have passed new or improved road safety laws, protecting 1.95 billion people.
FOUR CRITICAL VICTORIES FOR GLOBAL ROAD SAFETY:
- Through Bloomberg-supported road safety efforts approximately 125,000 lives will be saved from strengthened legislation, improved infrastructure and safer sustainable urban transportation as well as increased seat-belt and helmet use, and reduced drinking and speeding.
- IVANOVO, RUSSIA
From 2011 to 2014, seat-belt use increased from 48% to 92% following a social marketing campaign and community activities that were launched in conjunction with increased seat-belt enforcement.
Prior to new regulations, only 40% of motorcycle riders wore helmets. In 2007, a helmet law was introduced, and by 2009, helmet use more than doubled to 95%.
- JALISCO, MEXICO
Legislation passed in 2011 strengthened the drinking and driving law by reducing the blood alcohol content threshold from .15% mg/dl to .05% mg/dl. The new law also added zero tolerance for professional drivers, and increased penalties for drinking and driving.
YOU’RE PART OF THE SOLUTION, TOO. WANT TO GET INVOLVED?
SPREAD THE MESSAGELearn how Bloomberg Philanthropies and six partner organizations are helping to prevent traffic fatalities and injuries globally.
GET MORE INFORMATIONLearn more about the progress we’ve made through our Global Road Safety Program at Bloomberg.org.
CREATE CHANGEGet information on improving road safety from the National Highway Traffic Safety Administration.