In 2003, the World Health Assembly adopted its milestone World Health Organization (WHO) Framework Convention on Tobacco Control — a landmark for global public health. Four years later, the Bloomberg Initiative to Reduce Tobacco Use was introduced to accelerate progress on global tobacco control efforts.
The tobacco control movement needed funding, planning, more technical capacity, and a coordinated strategy among stakeholders. Launched in 2007, the Bloomberg Initiative to Reduce Tobacco Use has changed the landscape of global tobacco control. The Initiative supports the implementation of proven, evidence-based measures to reduce tobacco use. It has scaled the work of leading non-governmental and governmental organizations, attracted major new philanthropic investments, aligned stakeholders around interventions that work, and generated broad awareness and media attention to the cause.
Since 2007, we’ve supported the most effective tobacco control policies, collectively known as MPOWER, to reduce tobacco use. We’ve invested nearly $1 billion to implement these measures where they are needed most.
MPOWER’S SIX PROVEN TOBACCO CONTROL STRATEGIES:
MONITOR TOBACCO USE AND PREVENTION POLICIES
By applying rigorous oversight and metrics to tracking tobacco use and legislation, governments are in a stronger position to make effective progress.
PROTECT PEOPLE FROM TOBACCO SMOKE
Enacting and enforcing smoke-free environments in public places protects people from secondhand smoke and creates a cultural shift away from tobacco use.
OFFER HELP TO QUIT TOBACCO USE
Community initiatives – such as telephone hotlines providing guidance on how to quit smoking – strengthen health systems to make tobacco cessation advice available and part of primary health care.
WARN ABOUT THE DANGERS OF TOBACCO
Requiring graphic, accurate package warning labels and keeping the public informed with press coverage about the harms of tobacco use and tobacco control measures helps counter misleading tobacco industry advertising.
ENFORCE BANS ON TOBACCO ADVERTISING, PROMOTION, AND SPONSORSHIP
Enacting and enforcing effective legislation that comprehensively bans any form of direct or indirect tobacco advertising, promotion, and sponsorship curtails the impact of tobacco industry marketing.
RAISE TAXES ON AND PRICES OF TOBACCO
Keeping tax rates high for tobacco products and ensuring that they are adjusted periodically to rise faster than consumer purchasing power is the single most effective mechanism to reduce tobacco use.