HOW THE OBESITY PREVENTION PROGRAM IS LAYING THE FOUNDATION FOR POLICY REFORM:
To date, our program partners have created and launched 19 evidence-based media campaigns reaching 89 million people. The campaigns educate the public and policymakers on the negative health impact of sugary beverages and junk food and on potential policy solutions. Our partners are driving public discussion about the causes and solutions to the obesity epidemic. To date, their efforts have resulted in thousands of related media stories.
Our partners are advocating for policy changes that aim to reduce rates of obesity by reducing consumer demand for unhealthy foods and beverages, improving the food environment, and making healthier choices easier for everyone.
CONDUCTING GROUNDBREAKING RESEARCH:
Studies conducted by our partners are generating new evidence around the economic and health impacts of sugary beverage taxation, the magnitude of children’s exposure to food and beverage advertising. As new policies are implemented, our partners will evaluate their impact.