Arts and cultural organizations are a critical part of the life and economy of New York City, bringing an estimated 20 million visitors to the city every year. But the economic downturn had a significant impact on the city’s cultural institutions, especially small and mid-sized arts organizations. To address this challenge, Bloomberg Philanthropies’ $35 million Arts Advancement Initiative provided unrestricted operating support and a rigorous management training program to 245 arts and cultural organizations across all five boroughs of New York City from 2011-2013.
THE BLOOMBERG PHILANTHROPIES ARTS INNOVATION AND MANAGEMENT:
SUPPORTED A WIDE RANGE OF ORGANIZATIONS
Our grants supported diverse arts organizations – theatre, visual arts, music, film, literature, and dance – throughout the five boroughs with unrestricted funding to help them do what they do best – produce great art.
PROVIDED MANAGEMENT TRAINING
All grantee organizations participated in a rigorous training program to help improve their fundraising, audience development, strategic planning, and board member engagement efforts.
APPLIED OUTCOME-DRIVEN METRICS
Grantees were required to develop and meet milestones that helped build their organization’s capacity in the areas of fundraising, marketing and board member development (e.g. broaden individual donor base, increase board membership, create a strategic marketing plan).
TRACKED FINANCIAL & PROGRAMMATIC PERFORMANCE
All organizations maintained up-to-date information with the Cultural Data Project (CDP), an online management tool that allows users to track and benchmark their performance.
ENCOURAGING FUNDRAISING THROUGH GRANT-MATCHING REQUIREMENT
Grantees needed to secure matching funds equaling 20% of their grant amount.
INCREASING BOARD PARTICIPATION IN FUNDRAISING
All organizations were required to have 100% board participation in fundraising activities.